Thanks to video production costs becoming more affordable, video content has risen as a powerful marketing tool to help you reach a wider audience. But when it comes to making videos for your business, you need to start with a well-written corporate video script that gets your message across, engages your audience, and helps boost lead generation and sales.
In this blog post, we look at some tips on how to write an effective corporate video script that will entice viewers and make them pay attention to your business.
1. Start by brainstorming what the video is about
You can’t run without learning to crawl, and you can’t make a corporate video without knowing what it’s about. It’s not that some authority figure will come and stop you if you tried to do so. But there’s a strong chance that you’ll end up with a video that falls flat on its face before it could try.
That’s why it’s important to take some time to brainstorm what the video is about before you start writing. Key questions to answer include:
- What is the company’s message?
- What kind of tone do you want to set?
- What kind of visual style do you want to use?
- Who is your audience?
- What action would you like your viewers to take?
- What distribution channels are you going to use?
Once you have a clear idea of the video’s focus, you can start outlining the script.
- Begin by writing a brief video summary that outlines the key points you want to cover.
- Then, flesh out each section with more detailed information.
- In addition to the visuals, be sure to brainstorm any audio elements you might want to include, such as music or sound effects.
By taking the time to brainstorm at the outset, you’ll be on a good footing to creating an effective corporate video script.
2. Turn your corporate video message into a story
With video scripts, the key is to translate your core message to a simple story that your audience will find valuable and engaging.
The best way to do this is to focus on your audience’s needs and values:
- What are they looking for in a video?
- What will resonate with them?
- What is the call-to-action (CTA)?
This might seem like a tedious process but when you keep your script focused on these questions, you will avoid straying away from the mission at hand.
Your story doesn’t need to be epic or complicated. It simply needs to have a logical progression from one point to another and end by showing the viewer how much better their life could be when they use your product or service.
If you tell a good story that hooks them, they will be likelier to act on your desired CTA.
3. Use a gripping hook
How many times have you been drawn in by a movie or TV show only to be disappointed? It happens all too often, and the same can be said for corporate videos. Ten out of ten times, you’ll discover that the problem starts and ends with an ineffective script.
You could have the most beautiful footage in the world, but if your script isn’t up to snuff, you’ll lose your audience.
Then, what’s the secret? How do you write a script that will capture the viewer from the outset and keep them engaged until the end?
Use a gripping hook.
The opening line of your script should be something that grabs the viewer’s attention and doesn’t let go. It should be short, punchy, and to the point.
Once you have their attention, you need to keep them engaged by telling a fascinating story that speaks to their needs and interests.
Most often, your corporate video will only be a minute or two. Your script is your chance to make a lasting impression on your viewers. You want to reel them in, and make them sit up and take notice. Swing for the fences from the get-go. You only get the one chance to make your shot.
4. Keep your corporate video short and sweet
You’re not filming “The Lord of the Rings”. A corporate video should be short, which means your script should be short.
Depending on your channel of distribution, you don’t have a lot of time to waste. The key is to focus on the essentials and leave out anything that isn’t absolutely necessary.
This means no padding or superfluous details ― just the bare minimum needed to tell your story.
It may seem daunting at first. But writing a short script can actually be quite liberating. With less space to work with, you’re forced to be more creative and focus on what really matters.
In the end, you’ll end up with a tight, well-crafted video that will engage viewers from start to finish. Get to the point and be creative.
5. Use visuals, not only words
A corporate video script shouldn’t rely only on words to tell the story. You need to use all the available tools including:
- Visuals
- Sound
- Editing
- Motion graphics
- Music
- Sound effects
- Voice over.
Use each of these elements to enhance the story without relying too heavily on any one of them.
For instance, let’s say your video is about a new product launch. Use powerful visuals to highlight the product, sound effects, and music to create an exciting mood and a voice over to narrate its features.
Remember, videos are meant to be watched. Don’t forget the tools of visual storytelling when writing your video script.
6. Speak in a language your audience understands
Keep the tone conversational, friendly, and approachable. You don’t want your audience to feel like they are being lectured to.
An effective trick is to imagine explaining the product to a five-year-old child. This will force you to avoid resorting to jargon or complicated words. Instead, you’ll focus on conveying the message in a way that is easy for a small child to understand.
Depending on the requirements, you will need to balance information with entertainment. Here’s one way you can look at structuring your corporate video script.
Corporate video script structure
Corporate video scripts have a typical layout that makes it easy to write your own video script.
- Introduction – Gripping opening hook and core message.
- Explain the problem/risk/opportunity.
- Introduce your product/service/solution to resolve the above-mentioned problem/risk/opportunity.
- Go into detail about how your offering works.
- Highlight the important benefits.
- Consider including one to three brief case studies or highlight company names using the product to establish trust.
- Conclusion: Recap the problem and solution
- CTA (e.g., to find out more, call this number/visit our website at…)
There you have it! You have all you need to write a solid corporate video script that tells a story and uses visuals, sounds, and editing to communicate with your audience. You’ll soon be on your way to creating memorable corporate videos in no time.
Need help promoting your brand? Get in touch with us today for assistance in creating a powerful corporate video that puts the spotlight on your company.